Generating 1,500% More Traffic than Other Real Estate Agents
84% of buyers begin their search online and only 12% of real estate agents effectively utilize the powers of online marketing. - Source: Realtor.com
Most real estate agents claim that they can get you the high traffic exposure you need to sell your property. Just ask them to show you the proof or documented statistics. That's when other agents really start backpedaling on their claims. John believes in holding himself accountable to his clients and being able to show documented listing exposure and trending compared to other real estate agents. This approach ensures that the client knows that they are getting the absolute best real estate marketing services and not wonder if they could have already been at the closing table with another agent. Again, utilizing his advertising agency marketing experience, John implements the best practices in marketing to not only make claims but statistically back them up.
A Changing Market Requires Changing Methods for Consistent Results
It's really no mystery why L&M Property Group and John Dodson make such a successful team when it comes to online marketing for their clients and themselves. John has enjoyed making a constant flow of new client introductions by means of web-based marketing. When other agents are "hanging it up" in these tough times for real estate John Dodson continues to grow his business via the internet by implementing the many years of experience he brought into this profession from the advertising world. When you consider the fact that 84% of buyers begin their search online and only 12% of real estate agents effectively utilize the powers of online marketing it becomes clear why John Dodson is a different type real estate agent.
John not only implements these strategies to grow his own business but fully utilizes these talents to find buyers for the properties clients have entrusted with him. Every client receives the online exposure of their property to the literally hundreds of thousands of web sites that John will broadcast their listing to. It is not an uncommon occurrence for buyers to come in from other states to see one of John's listings. This isn't necessarily because the listing is so unique but more for the fact that it was one of the first properties the prospect buyer found on the internet. It's this type of real estate marketing power that clients are looking for in this rapidly contracting market. By the same token, sellers enjoy the comfort of knowing that the marketing didn't stop with simply entering the property into the Multiple Listing Service.
In addition to implementing online marketing strategies, John also implements many other initiative to get his listings noticed.
Real Estate Marketing Services for Builders and Developers
John serves his clients with 19 years of marketing and design experience with a large portfolio of high end developments. His expertise in real estate marketing is the great value-add John brings into a partnership with his clients. He has a clear understanding that real estate marketing is just as much about emotion as it is numbers. It doesn't matter whether it’s a multi-million dollar land listing or a residential listing in the hundreds, how that deal is presented to the prospect is critical to it’s survival.
John's marketing skill was recently recognized by the Greater Atlanta Home Builder's Association in the 27th OBIE Awards. He designed two property sign packages for Princeton Lakes in South Fulton County and StoneBridge in Newnan GA. Both sign packages received the prestigious silver award. John's marketing work was also recognized with a silver award for his design of the print ad campaign for StoneBridge. These examples prove that John engages his clients with more than basic real estate salesperson skills. Whether you are a single family homeowner, home builder or developer, he will exercise all of his marketing background to give you the best odds of succeeding.
As John understands that real estate is essentially a product. How that product is packaged and presented can be the difference between profit and break even and deal or no deal. People often underestimate the true value of good marketing in the real estate realm. Agents are often “just state the facts” salespersons forgetting that buyers are people and tapping into that emotional component of the buyers is that ace many agents can’t play. They learn that it’s important in real estate school but yet have no means in which to execute such an idea.
This difference of skill and experience is what makes working with John as your real estate agent remarkable. First, you'll be comfortable in working with John as he isn't your typical agent sporting a gold jacket or arriving from the skies in a balloon. He's a family man who enjoys watching his children excel in sports and art while always looking forward to his wife's next serving of country cooking. In short, John is real and approachable and isn't hiding behind some "big Brand" real estate name. He is sincere in every aspect of his relationships and wants nothing more than to see you succeed and enjoy your real estate dealings. This is the reason John chose to become a real estate salesperson with L&M Property Group, LLC.
"Scott Laughridge and Rene Mallein along with the concentrated collection of quality agents made the choice to join L&M Property Group, LLC a simple one. I believe a person will never find the level of personal service at the larger "big brand" agencies that L&M Property Group, LLC can provide." - John Dodson
John S. Dodson
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